Tracy Anne Irani is an Associate Professor in the Department of Agricultural Education and Communications at the University of Florida. She received a B.A. in Journalism and Communications from Point Park University, an M.A. in Corporate Communications from Duquesne University, and a Ph.D. in Mass Communications from the University of Florida (UF). Dr. Irani joined UF in 1999, and holds a 70% teaching and 30% research appointment. She teaches four courses (Advanced Communications Production; Communications Campaigns Strategies; Agricultural Communications Theories and Strategies, and Research Methods). Her research involves assessing consumer perceptions of trust, credibility and accountability with respect to science and technology issues.

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